(Approach)
What you approve is what goes live
A considered way of building websites, from the first brief to the live site, where nothing gets lost on the way and nothing arrives as a surprise.
(My Approach)
Most websites lose something on the way from the first idea to the live site. Everything about how I work is built to keep it, with one standard from the first sketch to the last line of code.
A good brief describes a feeling as much as a feature list, because every decision after it is measured against how the brand should feel to a stranger.
Let's start a project
Built exactly the way it was designed
(How I Build)
The spacing, type and motion you approve are carried into the build exactly, because the design is treated as the specification rather than a suggestion.
Movement is planned with the layout, so it explains the page instead of decorating it, and the site is built for the year after launch.
(01)
Discovery
Every project starts with a conversation about the brand, the people it's for and what the site has to do for the business, because every decision after it is measured against those answers.
A first message with what you like, what you don't and a few sites you admire is plenty to begin with. I take it from there and map out what the project actually needs.
(02)
Strategy
Before anything is designed, I work out what each page has to achieve and the order a visitor should meet it in. It ends with a sitemap and a plan you approve.
The visual direction is agreed here too, from references inside and outside your sector, so the design starts from a direction you've already signed off rather than a guess.
(03)
Design
The pages are designed in Figma, structure and type first, then the motion that ties them together, so every page knows what it wants a visitor to look at first.
You see the work as it develops, with an update every week. Nothing is built until you've approved every page.
(04)
Development
The approved design is built in Webflow or custom code, motion included, so the site feels in the browser exactly the way it did in the design.
The CMS is set up so your team can edit pages without breaking them, and you review the whole site on a private link before it goes anywhere near your domain.
(05)
Launch
Before anything goes live, the site is tested across browsers and screen sizes, then published on the day you approve it.
Redirects, the SEO groundwork and the final checks happen together on launch day, so the move from the old site to the new one goes by quietly.
(06)
After launch
A live site has to keep up with the business, so I stay on for new pages, campaign launches and CMS updates whenever you need them.
Performance and search are looked after along the way, so the site still does its job for the business a year after it goes live.